Precious Moments Family of Companies, Inc., is celebrating the 40th anniversary of its brand this year with special events, limited edition commemorative anniversary product, and consumer promotions.
According to Elisa McDermott, VP of sales for Precious Moments, in 2018 Christian retailers can expect to see the launch of “exciting new inspirational product in multiple new formats, including ‘shabby chic’ home décor to help your consumers celebrate their faith with contemporary, on-trend decorative and functional pieces.”
Messaging in this line includes: “Bless this Home,” “Believe,” “Every Day is a Gift,” and reminds us that we are “Loved” and “Blessed.” In addition, the company will debut premium inspirational kitchen décor in ceramics, bamboo, and other materials.
“‘Precious Moments Ceramic Baby Gifts’ featuring Noah’s Ark, whales, and metallic frames and trinket dishes with Bible verses will help your customers celebrate the birth and love for a newborn child,” says McDermott.
“Christian retailers will want to showcase this product as a flagship offering for their contemporary faithful consumers,” she adds. “Product formats include premium ceramics and metallics in contemporary designs with beautiful faith-based messaging and adorable ‘Precious Moments’ designs. The pricing is positioned in the gift market sweet spot, making this the ideal time to add ‘Precious Moments’ into your successful gift mix.”
The company started in 1978 as a small greeting card business founded by Samuel J. Butcher, who still actively paints, and is owned today by the Butcher family. Precious Moments boasts $12 billion in worldwide sales and 93 percent brand awareness. Every bisque porcelain figurine is created from a hand-sculpted clay mold and is individually painted by hand.