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Heart Behind Resources

‘Not Your Grandma’s Store’

New location, look, and product keep Mustard Seed going strong. As long-time customers of their local Christian bookstore, Jared and Tamara Lund knew its value to the community— Tamara had even dreamed of working there, […]

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Heart Behind Resources

Retailer Stepping into New Retail Paradigm

Store is pivot for connection, communication. The authors of a leading study on retail changes say products in and of themselves will not drive retail going forward, nor will traditional retail financial metrics. Michael Dart […]

Heart Behind Resources

Serving Others Is The Rock’s Foundation

‘Place of kindness’ shows Christ to community. Only two CDs are on sale at The Rock Christian Bookstore and Bistro in downtown Sheffield, Alabama, an indicator of the slightly unconventional inventory approach that, almost counter-intuitively, […]

Heart Behind Resources

ECCO’s Light Shines

Unconventional store puts helping people first. Many Christian retailers believe their mission is to feed their customers, but few do it quite as literally as the ECCO Family Bookstore. Visitors can leave not just with […]

Heart Behind Resources

The Word Shop Runs on Love

Love of God, books, and community sustain 21-year ministry. One visitor told Alliee DeArmond that The Word Shop she has run in Aptos, California, for 21 years should really be called a club. It’s a good […]